Tourism Development in Northeast India: Learning from Thailand’s Sustainable Tourism

This paper explores the potential for tourism development in Northeast India by drawing insights from the best practices of Thailands vibrant tourism industry. Northeast India, known for its rich cultural diversity, stunning landscapes and unique heritage has remained largely untapped in terms of tourism potential. It examines how Thailand, a global tourism hub, has successfully leveraged its natural beauty, cultural heritage and strategic marketing to become a tourism powerhouse. Key challenges identified in Northeast India include limited awareness among potential tourists, lack of amenities, inadequate marketing efforts and issues related to security and accessibility in certain areas. Key learning from Thailand includes sustainable tourism practices, community involvement, infrastructure development, pro-tourism government policies and effective marketing strategies. These lessons can be applied to the Northeast Indian context to unlock the regions tourism potential while preserving its natural and cultural assets.