The attempts to rejuvenate the river Ganga and restore it to its former glory have been going on for many decades. Amongst the more recent ones and on-going ones have been the Ganga Action Plan Phases I, II and III. The Phase III better known as Namami Gange is the most ambitious so far. With the project, now, having been extended till June 2022 offers a dual integrated approach with pollution abatement, rejuvenation and conservation of the ecosystem being as the areas of major concerns. The purpose of the programme is to deal with the existing issues in a holistic manner. Namami Gange works on a wide range of issues such as Industrial Effluent Monitoring, River Surface Cleaning, riverfront development, Afforestation and Bio-Diversity Conservation.