Sustainable Tourism as a growth Driver: Opportunities, Challenges, and the Way Forward

Date:   Tue Sep 25, 2018 - Tue Sep 25, 2018 , Contact:
Location:   Asian Confluence Centre , Hosts:   Asian Confluence




Kathleen Pessolano is Destinations Program Director of the Global Sustainable Tourism Council, the world’s leading standard-setting body for tourism sustainability. She conducts stakeholder-driven destination assessments worldwide, applying the GSTC Criteria for Destinations, and recommending policies and practices for destinations to achieve greater economic benefits from tourism while minimizing negative impacts on natural and cultural resources.


In the interactive session she will be touching on the following topics:

 ·         Tourism as a Driver of Economic Development – Travel and tourism is one of the largest and fastest-growing economic sectors in the world. This volume of economic activity represents one in ten jobs globally and accounts for almost 30% of total global service exports. Due to economic leakage and various development challenges, however, many destinations struggle to capture the potential benefits from travel and tourism. Destinations can reverse this trend to maximize local economic outcomes.

·         Sustainable Tourism Standardsand Certification – Standards and certification are effective tools for organizations to systematize good practices, and for consumers to identify responsible options to purchase. The Global Sustainable Tourism Council (GSTC) is the United Nations-backed standard setting body for sustainable tourism. To date, GSTC has established standards for hotels, tour operators, and destinations to manage tourism sustainably from an economic, social, cultural, and environmental perspective. The GSTC certification framework also helps purchasers of travel find sustainable travel providers.

·         Public-Private Partnerships for Sustainable Tourism – The travel and tourism value chain is unthinkably complex, considering the direct and indirect impacts of the sector. Well-functioning management of tourism requires collaboration among a wide range of stakeholders, across sectors. Old ways of thinking, and traditional roles for government and business, no longer suffice as political and socioeconomic divides widen, environmental conditions worsen, and travel and tourism boom like never before. Innovative public-private partnerships are beginning to emerge, bringing complementary resources to shared challenges, to generate mutual benefits.